by: Barry Stein
Anyone who runs their own business can tell you how challenging
it is to generate business leads on a consistent basis. Finding good
leads and generating more sales is vital to the long term growth of
any business. There are many well documented sources of business
leads – we will try to cover some of the best in this article.
As any job seeker can tell you, networking generates far more job
offers than simply reading the want ads each morning. The same is
true of business leads. Networking with your peers is likely to
generate far more business leads then putting an ad in your local
newspaper. That is because of the exponential nature of the social
and business network.
Say you tell five associates about your great new business. Each
of those five associates tells five of their friends and associates,
and so on and so on. You can see how quickly your circle can expand.
Word of mouth advertising is the most cost effective advertising of
all. It's free and it can generate an exceptional amount of interest
in your business.
Trade shows are another excellent source of business leads. Trade
shows take the networking concept a step further by gathering
together executives and business owners for a common purpose. Trade
shows can focus on a specific industry or a specific market. For
instance, we have a trade show here each fall to which all the local
businesses are invited. This provides an excellent opportunity for
business executives and small business owners to meet each other and
discuss their products and services. This show generates excellent
business leads year in and year out.
Industry specific trade shows are an excellent source of business
leads as well. For instance, the computer industry holds many trade
shows throughout the year, including the well known extravaganza in
Las Vegas each year. By concentrating on one industry, the vendors
know they will be able to generate good business leads among an
audience that is already interested in the product or service they
provide. This focus can eliminate a lot of the wasted effort that
often accompanies efforts to generate business leads.
Trade magazines can be another excellent source of business
leads. Unlike advertising in your local newspaper, or general
purpose magazine, trade magazines are focused in on a specific
industry. Trade magazines are generally read only by those involved
in that industry. Believe me when I say it – no one reads Network
Computing for fun. By advertising in a trade industry journal or
magazine, you can be assured of reaching a targeted audience for a
reasonable price. There are a number of trade industry journals,
both online and offline. Check their circulation rates to make sure
you are getting the most bang for your buck.
Being flexible, creative and friendly goes a long way when
searching for business leads. Be creative, think of things the other
guy has not. Tell the people you meet every day about your business.
The more you get the word out about your business, the more business
leads you are bound to generate. Always strive to be the best in
everything you do. Your drive and determination will help you stay a
step ahead of the competition.
|About The Author
Barry Stein is the owner of
aWebBiz.com where he offers cutting-edge tips on all
aspects of business. To find more advice, tools and
resources to help you succeed in your business, visit:
Barry's Internet Marketing Blog: